the manager of the electricity distribution network ERDF french will now call Enedis to stand out from its parent company EDF (AFP / File / DOMINIQUE FAGET)
“Enedis” will fit in blue letters on white, or white on blue vehicles and uniforms of its teams. With an exception for the second “e” Enedis, green, supposed to embody “the progress, the energy transition and the digital world,” according to a statement from the group.
The signing of the group since last year, “the electricity network”, has been preserved beneath the new name.
Chosen from hundreds of proposals, the name had been filed in 2008 by the National Institute ERDF intellectual property (INPI), according to a spokesman for the group told AFP.
the mystery of the new name was to be initially retained until Tuesday, where he was to be unveiled by the President the Corporate Executive Board, Philippe Monloubou, the salon of mayors and local authorities in Paris.
But the CGT Mines-Energie has blown the favor Monday by revealing the new name of the group, which would cost according to the union “300 million users”.
A number “totally wrong and visionary,” and that “has nothing to do” with the name change, but with the “value theoretical financial “of the ERDF brand, the group responded.
the change of name and logo will cost a total of” 20 to 25 million euros “, far from other companies that devote” almost 100 million euros to change their brand, “added ERDF.
to meet its budget, the group plans to gradually deploy its new visual identity, about 18 to 24 months, which will smooth out the cost.
So many media, such as vehicles or clothing, “will be changed at the time of their natural renewal,” the group, cash otherwise use existing partnerships, such as the Tour de France
-. Official partner of the Tour de France –
This partnership will be strengthened, Enedis becoming “Official partner” of the 2016 edition to better promote its new brand identity.
ERDF was born in 2008 as a 100% subsidiary of EDF, after the opening of the electricity market to competition.
The company had already changed logo in June 2015 to meet a requirement of the energy regulatory Commission (CRE), which estimated that with a logo and a too close pronunciation, ERDF and EDF maintained a confusion in the minds of consumers.
But the governor had estimated that the changes presented by ERDF then were inadequate to prevent possible confusion.
the group had finally announced mid-January that he would change his name to translate “the strong commitment of the company in the energy transition after the COP21″, the World climate conference held in Paris in December.
FNME-CGT the money spent to change logo and name could have been “used not to increase the bills to combat fuel poverty (11 million French people in this situation today), to invest in the industrial apparatus, to create jobs and increase wages. “
” it is not with this type of financial waste policy that the economy will be better and that unemployment will be eliminated, “says the federation.
FO Energy and Mines had already denounced in January the cost of the measure, also speaking of “EUR 300 million”, who were “up in smoke” at a time when the parent company EDF was “well bad shape. “
public network Manager power distribution of 95% of French territory, or 1.4 million km of low and medium voltage network, Enedis 39,000 employees and achieved last year a turnover of nearly 14 billion euros in 2015.
the group launched in December deployment in all French households 35 million “smart” meters Linky, a huge project that should last six years. In late May, 800,000 of these devices had been activated.
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