Monday, November 17, 2014

France wins attractiveness – The World

France wins attractiveness – The World

Le Monde | • Updated | By

The economy minister, Emmanuel Macron, November 14th.

Between “French bashing” and international rankings of all kinds, it is not easy to get a clear idea of ​​the attractiveness of France for international investors. The French Agency for International Investment (IFA) Monday, November 17 brings its contribution to the debate, with the 2014 edition of its “Dashboard attractiveness of France.”

From new “determinants of attractiveness” (size and market dynamism, education and human capital, research and innovation, infrastructure, administrative and regulatory environment, financial environment, costs and taxes, quality of life and growth green), the agency analyzes the relative position of France within a set of 14 OECD countries, including Germany, the United States and Japan.

The study highlights the strengths of the French economy, its market, its geographical position in Europe, the vitality of demographics, quality of education, the productivity of the workforce, excellent infrastructure, quality of life. Thus France is the head of the 14 countries studied for tax incentives for R & amp; D or the price of electricity, the second highest for the high penetration of fixed broadband internet and third position for rail freight transport.

But the panel also points out the areas in which the country should make efforts and regain ground. This is particularly true of the administrative and regulatory complexity or the tax burden. The indicator of the nominal rate of corporation tax, France remains confined to a twelfth of 14.



Cost competitiveness is recovering

On a positive note for government action, the IFA highlights the effects of the ongoing reforms, especially the “pact for growth, competitiveness and employment”, the tax credit for competitiveness and Employment (CICE) is the totem. According to the filing, France has increased in one year from 13 th and 10 th place for social contribution burden on businesses.

On labor costs, the agency noted several elements showing an improvement in the cost competitiveness of France. The “has improved compared to 2012, or 2010 in all sectors, particularly in R & amp; D (10.8% lower costs). In the area of ​​business services, manufacturing and digital, France has also become more competitive than the US “, say the authors of the study.

In Europe also the relative position of France is on the mend. “The hourly labor costs for the whole economy stagnated in France in 2013, while the euro rose (+ 1.4%) and Germany (2.6%) , Austria (3.0%) or the Netherlands (2.8%). Only the UK declined (-3.2%) and Ireland stagnated, “ indicates the IFA, adding that ” from major European competitors, controlling the hourly cost in France was marked in the industry, “. Over the period 2011-2013, the hourly labor costs rose by 1.4% in industry, against 1.0% for the whole economy. The evolution of hourly observed in the French industry (0.5%) was lower in 2013 than in Germany (3.1%)

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An investment of Coca-Cola in Paris

The publication of the panel coincides with the announcement by Coca-Cola Company, a subsidiary which manufactures and markets beverages giant , an investment of 30 million euros in a new production line at its facility in Grigny in the Essonne near Paris with the key to the creation of 20 new jobs in 2015. Coca-Cola Company has invested 217 million 5 euros in its industrial sites french from 2009 to 2014.

By 2013, France has attracted 685 new investment projects related to the creation or retention of 29,631 jobs. The head of the state, which has set an annual target of 1000 investment decisions of 2017, has increased in recent months major transactions in an attempt to improve the image of France to the large companies.

So in February François Hollande had invited 34 world bosses to convince them that France “is a country where we can invest, where to invest, which is a attractive country, “ in the words of the then Minister Pierre Moscovici of the economy.

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